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Business of Personal Training, The (book)

Price: $30.00

This informative guide offers inside information on managing your personal training business.

So, whether you’re contemplating beginning a career as a personal trainer or looking for ways to enhance your existing revenue by adding new clients for your present business, you'll find The Business of Personal Training to be an essential reference. This has been well written by a number of of the most successful personal trainers in the country and will provide you with a foundation for building your own personal training business.

While there are tons of books on the market today that fully address the topic of exercise training, few are available to actually cover the business side of personal training. This book provides a much needed dual purpose for trainers as it covers the business building part more thoroughly than any other existing publication by discussing not only how to build a solid business but also how to be an effective trainer which will in the long run build up your business most effectively through satisfied customer referrals.

Part I
This section defines personal training, outlines the history of the profession, and reviews the qualifications for being a personal trainer.

You'll also find imperative information on the certifications offered by the Aerobics and Fitness Association of America, American College of Sports Medicine, American Council on Exercise, Cooper Institute for Aerobics Research, and National Strength and Conditioning Association.

Many personal trainers have no formal business education and must learn the business aspects of their profession through trial and error but this book will ensure that you have all the basics at your disposal.

Part II

Take a look at this part of the book for help avoiding common business mistakes and much needed descriptions on how to create, market, and manage a personal training enterprise.

You'll learn the how to’s for developing a mission statement and business plan, setting business policies, creating strategic and creative marketing plans, establishing fair prices for services, hiring and training quality staff members, and much more.

This section also explains any legal and professional responsibilities that personal trainers need to be aware of, such as giving clients a health screening, obtaining informed consent, and inspecting facilities and equipment.

Part III
Here you will find procedures for becoming an effective personal trainer. Since there's more to helping your clients attain their fitness goals than merely prescribing a program, Part III discusses how to uphold a professional relationship with clients, the psychology of personal training, teaching techniques and tips for improving client-trainer communication, how to inspire clients and help them set goals, and how to plan appropriate, individualized exercise programs.

Nineteen sample forms in Parts II and III make it painless for you to put the ideas offered into practice.